Instagram MapsLearn
Learn Instagram analytics without inflated metrics
Short, careful guides for creators and businesses who want to read their Instagram numbers correctly. Each one explains what a metric measures, what it cannot tell you, and what to check before acting on it.
Reach, followers and views are three different questions
What each number counts, why they should not be added together, and how to compare two periods fairly.
Read guide →Geography · 7 minHow to read Instagram audience geography honestly
Location data is aggregate, thresholded and partial. Here is what it can support and where it stops.
Read guide →Worked example · 8 minA worked example: reading one month of Instagram numbers
A fictional account, explicit formulas, and next steps that stay inside what the numbers can support.
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